Precious Metals

Precious metals are gold, silver, platinum and palladium. They are also called noble metals because rarity aside, they are highly stable chemically and resist oxidation and corrosion from acids.

Gold has always been, and will always remain the metal used by jewelers. In a pure form, its color is a unique bright yellow. Gold is extremely malleable and because its pure state is too soft for practical use it is easily alloyed with other metals to increase durability.

Platinum is denser than palladium and gold. Platinum retains its exalted status due to a combination of beauty, durability and strength. Unlike other metals, platinum is a pure white metal, and is the heaviest and densest of the metals used. It will outlast gold by 40 to 50 years. Platinum is highly resistant to oxidation and corrosion in the air. The strength assures the reliability in holding precious stones in settings.

Silver is a soft white metals so copper is added to it to give it a suitable hardness to work with the jewelry design. Silver offers the elegance, versatility and moderate price – a great gift choice!